Monster Cable and Gennum Pave Way for Next-Gen Video Applications with "Hyper-Speed" Rated 21Gb/s HDMI Cable Demonstration

CES Demonstration Doubles Data Rate of Current HDMI Standard, 'Future Proofing' Performance for 3DTV and 4K2K

LAS VEGAS, Consumer Electronics Show – January 7, 2009 – Monster Cable and Gennum Corporation (TSX: GND) have unveiled a next-generation cabling technology that will offer consumers the world's fastest cable for HDMI and "future proof" their home theater cable purchases for emerging technologies such as 3DTV and 4K2K. Featuring 50 feet of cable that can distribute signals up to 21 gigabits per second (Gb/s), the new cabling technology is capable of running twice the rate of today's HDMI 1.3 specification and is the highest performance HDMI cabling technology ever publicly demonstrated. The joint demonstration is being shown at the Monster CES booth (13306) located in the Central Hall at this week's Consumer Electronics Show (CES).

"Monster offers customers the widest range of HDMI cable performance to choose from. For the customer who wants the ultimate performance we offer the fastest HDMI cables in the world, and this demonstration represents our focus on innovative technologies to achieve that goal," said Noel Lee, Head Monster at Monster Cable. "When customers choose to buy the best cable from us, we want them to know they have purchased the highest performance cable in the world and one that can grow with their future purchases. With Gennum's ActiveConnect technology, we are able to ensure just that and are excited about the new products that will come from this joint development."

Monster anticipates that it will announce cabling products based on today's technology demonstration by the second quarter of 2009. The ultra high performance HDMI products will enable customers to install cables and wall plate connectors in 2009, with a guarantee that the technology will be viable for many years as the industry adopts larger displays like 4K2K, increased performance such as16-bit Deep Color and 3DTV technology.

For example, 3DTV is expected to support 120Hz with features such as multiple 3D views, which will require bandwidth well in excess of the 10.2Gb/s supported by HDMI 1.3 today, according to Lee. With more and more 3D movies appearing in theaters and the recent 3D trial for the NFL Raiders vs. Chargers game broadcast, consumers will likely have a need to support 3D in their home theaters in the near future. Today's demonstration validates to CES attendees the longevity of the Gennum/Monster technology collaboration.

Key to this technology extension is Gennum's ActiveConnect™ solution, a semiconductor-based product that is embedded inside Monster's cable. ActiveConnect provides a "clean and restore" function on the signal, allowing it to maintain its signal integrity even over extremely long distances.

"This demonstration offers CES attendees an early look at next-generation HDMI performance," said Dr. Franz Fink, president and CEO, Gennum. "With 3D and 4K2K technologies on the horizon, the infrastructure must be there for these technologies to succeed. Leveraging our ActiveConnect technology, Monster can now provide cabling solutions that deliver up to 21 Gb/s as early as this year, enabling consumers to buy and install once and then upgrade their hardware as the technology matures."

About the Monster/Gennum Next Generation Cabling Demonstration
With an unprecedented 21 Gb/s over 50 feet of HDMI cable, the demonstration validates the technology's ability to handle extremely high rate multimedia signaling over long distances. The demonstration uses a high-speed signal generator to send 21 Gb/s across the HDMI cable to a high-speed oscilloscope. The signal generator and scope are used to simulate high-speed signal conditions that are representative of future technologies such as QuadHD and 3DTV. This joint technology demonstration will take place in Monster's CES booth, Las Vegas Convention Center, Central Hall, booth 13306.

About ActiveConnect Technology
Gennum's ActiveConnect technology delivers the longest reach (up to 330 feet), highest performance HDMI connectivity solutions for high-bandwidth video applications. ActiveConnect solutions comprise transmitters and receivers that enable the streaming of uncompressed HDMI content at distances an order of magnitude greater than cables available today. They support current and legacy versions of HDMI, enabling backward compatibility with existing equipment. They also exceed the performance requirements of HDMI 1.3 by more than 2x, providing "future-proofed" solutions to support next generation applications. For more information, visit www.gennum.com.

About Monster
Monster, under its Monster Cable brand, is the world's leading manufacturer of connectivity solutions for high performance audio, video, car audio, computer, console and computer gaming, professional audio and sound reinforcement. Monster, under its Monster Power® brand, is also the leading manufacturer of high performance AC power line conditioning and protection products for audio/video systems.

Explore the world of Monster at www.MonsterCable.com

About Gennum
Gennum Corporation (TSX: GND) designs innovative semiconductor solutions and intellectual property (IP) cores for the world’s most advanced consumer connectivity, enterprise, video broadcast and data communications products. Leveraging the company’s proven optical, analog and mixed-signal products and IP, Gennum enables multimedia and data communications products to send and receive information without compromising the signal integrity. An award winner for advances in high definition (HD) broadcasting, Gennum is headquartered in Burlington, Canada, and has global design, research and development and sales offices in Canada, Mexico, Japan, Korea, Germany, United States, Taiwan, India and the United Kingdom. www.Gennum.com.

Gennum Media Contact:
Keri Fraser
Gennum Corporation
613-270-0458 x 2909
keri.fraser@gennum.com