Monster Cable and Gennum Partner to Deliver World's Highest Performance Cabling Solutions

Companies Unveiling New Cable Products for HDMI, Ongoing Collaboration for Future Products beyond 21 Gb/s

LAS VEGAS, Consumer Electronics Show – January 7, 2009 – Delivering unprecedented speeds for multimedia connectivity, Monster Cable and Gennum Corporation (TSX: GND) are developing HDMI connectivity products to be manufactured and sold by Monster. Monster is leveraging Gennum's ActiveConnect™ technology for new products announced today during the Consumer Electronics Show and disclosed it will use ActiveConnect technology in its future HDMI cabling and switching solutions in its high performance lines. The new Hyper-Speed products from Monster will be on display this week at Monster's CES booth, Las Vegas Convention Center, Central Hall, booth 13306 and Gennum's booth at the HDMI TechZone, Las Vegas Convention Center, South Hall 1, Booth 21266.

"ActiveConnect is a sophisticated core technology that exclusively enables Monster Cable customers to experience the complete set of features enabled by the most recent advances in high definition TVs, Blu-ray disc players, and other current and emerging CE products, at unprecedented distances in the residential environment," said Noel Lee, Head Monster at Monster Cable. "With ActiveConnect in our HDMI cable solutions, we will deliver the longest reach, highest performance HDMI cabling products in the industry and will exceed 21 Gb/s, enabling immediate support of future HDMI standards. Thus, moving forward, ActiveConnect enables our products to not only keep pace with the constantly evolving HDMI technology, but stay ahead of it so that our customers can be confident in their Monster 'cable for life' purchases."

Today Monster announced a host of new products that leverage Gennum's ActiveConnect technology, which will come with Monster's "cable for life" performance guarantee. The cable for life promise ensures customers that if they purchase future audio and/or video components that outstrip the data rate of select Monster cables they have purchased, Monster will upgrade the cables for free.

Gennum's ActiveConnect, key to achieving this performance, provides a miniature, semiconductor-based solution that is embedded into the cable, wall plate or maximizer. ActiveConnect provides a "clean and restore" function that enables extremely high rates of data to be transported on the cable without losing any of the signal integrity.

"As a market leading provider of HDMI cabling in general and the undisputed leader in guaranteed high performance HDMI cabling, Monster is an obvious choice as a partner on these products and future HDMI cabling solutions," said Dr. Franz Fink, president and CEO, Gennum. "Monster's unrivaled brand recognition and cable engineering skills combined with ActiveConnect's ability to deliver pristine A/V signals across extremely long distances establishes a new category of HDMI connectivity capability unmatched by anyone else in the industry. In addition the combined capabilities of Monster Cable and Gennum push the outer limits of HDMI cabling solutions to 21 Gb/s and beyond, further guaranteeing consumers the ultimate 'HD' experience."

Driving Unprecedented Rates Across Cat-X, HDMI Copper Cabling
Together, Monster and Gennum are focused on delivering rates up to 21 Gb/s and beyond— more than twice the 10.2 Gb/s required by the current HDMI 1.3 standard—in products that are expected this year. These ultra high performance HDMI products can enable customers to install cables and wall plate connectors in 2009, while being assured of the technology's future viability as the industry adopts 4K2K, 16-bit Deep Color, and 3DTV.

About ActiveConnect Technology
Gennum's ActiveConnect technology delivers the longest reach, highest performance HDMI connectivity solutions for high-bandwidth video applications. ActiveConnect solutions comprise transmitters and receivers that enable the streaming of uncompressed HDMI content at distances an order of magnitude greater than cables available today. They support current and legacy versions of HDMI, enabling backward compatibility with existing equipment. They also exceed the performance requirements of HDMI 1.3 by more than 2x, providing "future-proofed" solutions to support next generation applications. For more information, visit www.gennum.com.

About Monster
Monster, under its Monster Cable brand, is the world's leading manufacturer of connectivity solutions for high performance audio, video, car audio, computer, console and computer gaming, professional audio and sound reinforcement. Monster, under its Monster Power® brand, is also the leading manufacturer of high performance AC power line conditioning and protection products for audio/video systems.

Explore the world of Monster at www.MonsterCable.com

About Gennum
Gennum Corporation (TSX: GND) designs innovative semiconductor solutions and intellectual property (IP) cores for the world’s most advanced consumer connectivity, enterprise, video broadcast and data communications products. Leveraging the company’s proven optical, analog and mixed-signal products and IP, Gennum enables multimedia and data communications products to send and receive information without compromising the signal integrity. An award winner for advances in high definition (HD) broadcasting, Gennum is headquartered in Burlington, Canada, and has global design, research and development and sales offices in Canada, Mexico, Japan, Korea, Germany, United States, Taiwan, India and the United Kingdom. www.Gennum.com.

Gennum Media Contact:
Keri Fraser
Gennum Corporation
613-270-0458 x 2909
keri.fraser@gennum.com