Gennum Unveils New Corporate Identity

New Brand Reflects Company’s Global Growth Strategy in Key Semiconductor Markets

BURLINGTON, Ontario – February 13, 2008 – Reflecting the company’s aggressive strategy to expand the market for its optical, analog and mixed-signal, and intellectual property (IP) solutions, Gennum Corporation (TSX: GND) today unveiled a new corporate identity and brand strategy. Designed to better position the company in existing markets and gain recognition in new markets, the new brand is the latest step in a series of activities that have resulted in a refined product focus, increased operational efficiency and a clear path to growth in the video, data communication, IP and consumer connectivity markets.

"Our company has evolved significantly over the past year and so too must our corporate identity. Gennum’s brand is now more reflective of who we are today and going forward," said Franz Fink, President and CEO of Gennum. "To our customers, the brand promises to be more approachable and collaborative, while continuing to communicate the ingenuity and performance attributes that have made us a leader in our core markets. We are committed to our customers’ success and being a valued partner who closely collaborates with them to deliver some of the most innovative data communications, video broadcast and consumer connectivity products in the market today."

The New Gennum Brand
Today’s announcement is the culmination of a corporate transition that began in early 2007. In defining its new corporate identity, Gennum conducted extensive research with its customers, employees and partners to build a brand strategy that leverages its reputation for innovation and high quality, as well as highlight its unique collaborative approach in working with customers to transform their most ambitious ideas into tomorrow’s technology. The new brand strategy represents these key attributes, while underscoring the creativity on which Gennum has been built.

Specifically, Gennum has changed the corporate logo to a lowercase type treatment with a three-line arch symbol in burnt orange, representing the company’s ability to accelerate its customers’ potential and respond to their needs quickly and efficiently. The new symbol in the logo also represents the company’s continued innovation and ingenuity that enables its awardwinning technology development.

The company's Web site, www.gennum.com, goes live today with the new brand identity. Over the next few months, Gennum will implement its new corporate identity worldwide on products, facilities and marketing materials.

About Gennum
Gennum Corporation (TSX: GND) designs innovative semiconductor solutions and intellectual property (IP) cores for the world’s most advanced consumer connectivity, enterprise, video broadcast and data communications products. Leveraging the company’s proven optical, analog and mixed-signal products and IP, Gennum enables multimedia and data communications products to send and receive information without compromising the signal integrity. An award winner for advances in high definition (HD) broadcasting, Gennum is headquartered in Burlington, Canada, and has global design, research and development and sales offices in Canada, Mexico, Japan, Korea, Germany, United States, Taiwan, India and the United Kingdom. www.Gennum.com.

Gennum Media Contact:
Keri Fraser
Gennum Corporation
613-270-0458 x 2909
keri.fraser@gennum.com

Gennum Investor Relations Contact:
Gord Currie
Senior Vice-President, Finance & Administration and CFO
Gennum Corporation
(905) 632-2999 x3060
gord.currie@gennum.com

Caution Regarding Forward-Looking Information
This news release contains statements which constitute forward-looking statements. These forward-looking statements are not descriptive of historical matters and refer to management’s expectations or plans. These statements include but are not limited to statements concerning: Gennum’s plans and expectations relating to improvements in profitability and cash flow and the achievement of business model targets and levels, the reduction of corporate and operations costs and capital expenditures and marketing, sales and administration expenses; expected operational expense savings and estimated severance and related costs, and the estimated charges relating thereto and to impairments; and Gennum’s business objectives and future financial performance and prospects. Inherent in forward-looking statements are risks and uncertainties beyond Gennum’s ability to predict or control including but not limited to risks associated with: Gennum’s ability to complete the actions referred to in this news release within anticipated timeframes and to successfully realize the expected improvements therefrom; compliance with local employment legislation and requirements and the possible initiation and outcome of legal proceedings; and other risks facing Gennum’s business including competitive and pricing pressures and economic cycles in the semiconductor industry, fluctuations in foreign exchange rates and their potential adverse impact upon Gennum’s financial results, and Gennum’s ability to attract and retain key personnel necessary for its business. Please also refer to the sections entitled “Risks and Uncertainties” in Gennum’s 2008 annual report and “Risk Factors” in Gennum’s annual information form dated February 23, 2009. Actual results and developments are likely to differ, and may differ materially, from those expressed or implied by the forward-looking statements contained in this news release. Such statements are based on a number of assumptions which may prove to be incorrect including but not limited to the following assumptions: Gennum is able to successfully complete the actions referred to herein within the timeframe and with associated expense savings generally as anticipated and without unforeseen significant costs or delays; assumptions relating to severance and related costs and to charges; customer demand for Gennum’s products remains generally as anticipated; Gennum’s is able to execute its product roadmap without delays or disruptions having a material impact on Gennum; Gennum’s expectations relating to competitive pressures, including pricing pressures, are not materially incorrect; significant fluctuations in foreign exchange rates which significantly adversely affect Gennum’s financial results do not arise; and Gennum is able to continue to retain and attract technical and other key employees. Readers are cautioned that the foregoing list of important factors and assumptions is not exhaustive. Forward-looking statements are not guarantees of future performance. Events or circumstances could cause Gennum’s actual results to differ materially from those estimated or projected and expressed in, or implied by, these forward-looking statements. Consequently, readers should not place any undue reliance on these forward-looking statements. Forward-looking statements are provided for the purpose of providing information about management’s current expectations and plans relating to the future. Readers are cautioned that such information may not be appropriate for other purposes. In addition, these forward-looking statements relate to the date on which they are made. Gennum disclaims any intention or obligation to update or revise any forward-looking statements or the foregoing list of factors, whether as a result of new information, future events or otherwise, except to the extent required by law.