Gennum 3Gb/s Video Optical Module Selected by IEC as DesignVision Award Finalist
Gennum 3Gb/s Video Optical Module Selected by IEC as DesignVision Award Finalist
Industry’s First 3Gb/s Video Optical Module Highlighted as One of the Best Semiconductor Products Introduced in 2007
BURLINGTON, Ontario – January 14, 2008 – Demonstrating exceptional technical achievement in the design of mixed-signal solutions for the video broadcast market, Gennum Corporation (TSX: GND) announced that the International Engineering Consortium (IEC) has selected the Gennum 3Gb/s video optical module as one of four DesignVision Award finalists in the Semiconductor and ICs category.
The awards recognize technologies, applications, products, and services judged to be the most unique and beneficial to the industry. Finalists were chosen from a record number of competing products by a panel of judges selected from the 2008 DesignCon Technical Program Committee. Winners will be announced at the DesignCon 2008 conference and exhibition February 4-7 at the Santa Clara Convention Center in Santa Clara, Calif.
The Gennum 3Gb/s video optical module meets the new Society of Motion Picture and Television Engineers (SMPTE) 3Gb/s SDI standard, which enables broadcast equipment manufacturers to achieve a data rate of 3Gb/s over a single optical serial link, rather than a traditional dual-link. The ability to move 1080p50/60 video, HD 4:4:4 video and HD 12-bit video formats over a single serial link is a key step forward in cost, power and area reductions.
"This recognition validates our belief that the 3Gb/s video optical module will play a critical role in enabling video broadcast markets to easily and economically adopt the latest video formats," said Gary Beauchamp, Senior Vice President and General Manager, Optical Products Division for Gennum. "We continue to see rising interest from our video broadcast equipment customers who are developing a wide range of products based on the new SMPTE standard." Specific applications that can leverage Gennum’s new 3Gb/s video optical modules include cameras, routers, monitors, video production switchers and distribution amplifiers.
"The IEC is pleased to recognize the Gennum 3Gb/s video optical module as a 2008 DesignVision Finalist," commented IEC President John Janowiak. "Design teams and companies like Gennum show their commitment to technology advancement by developing innovative products that drive industries forward."
Gennum will also be a featured presenter at DesignCon, providing a tutorial on "Aggregation of Crosstalk in Backplanes." This presentation will provide insight into the crosstalk utilizing time domain analysis and is being presented in the Multi-Gigabit Serial Interconnects Track of the conference on February 6 at 9:40 a.m.
About Gennum’s Video Timing and Transport Offerings
Gennum offers a broad portfolio of semiconductor solutions for the video equipment industry, including equalizers, cable drivers, reclockers, serializers, deserializers, clock generators and cleaners and embedded audio IP. The company was awarded a Technical Emmy® Award at CES 2007 for its SDI technology, which allows TV studios to transmit uncompressed, unencrypted digital signals within a studio’s production facilities.
About Gennum
Gennum Corporation (TSX: GND) designs innovative semiconductor solutions and intellectual property (IP) cores for the world’s most advanced consumer connectivity, enterprise, video broadcast and data communications products. Leveraging the company’s proven optical, analog and mixed-signal products and IP, Gennum enables multimedia and data communications products to send and receive information without compromising the signal integrity. An award winner for advances in high definition (HD) broadcasting, Gennum is headquartered in Burlington, Canada, and has global design, research and development and sales offices in Canada, Mexico, Japan, Korea, Germany, United States, Taiwan, India and the United Kingdom. www.Gennum.com.
Gennum Media Contact:
Keri Fraser
Gennum Corporation
613-270-0458 x 2909
keri.fraser@gennum.com




